Derek Weeks | The Linux Foundation

Sometimes the best way to market a product to people is not to market the product at all.

This week on The Inbound Success Podcast, Linux Foundation SVP and Chief Marketing Officer Derek Weeks talks about why marketer's should embrace the notion that "helpful is the new viral."

As the new head of marketing at The Linux Foundation, Derek is doing just that by focusing on building a marketing strategy designed to help the organization's audience accomplish its goals. And in doing so, he's creating a future-proof approach to driving top of funnel demand.

Check out the full episode to hear Derek's thinking and learn how he's implementing it at The Linux Foundation.