Andy Crestodina | Orbit Media

If you could use only one inbound marketing tactic to generate increased visitor traffic, leads and customers, this inbound marketing pro says it should be original research.

In this week's episode of The Inbound Success Podcast, Orbit Media Co-Founder and CMO Andy Crestodina shares his takeaways from 3+ years of creating and publishing original research, along with actionable tips that other marketers - like you - can use to create research of your own.

Learn how his annual blogging survey has dramatically increased the number of backlinks to the Orbit Media site, generated incredible buzz on social media, and raised the company's visibility with its audience: