Zak Pines | Bedrock Data

Many inbound marketers shy away from leading with product-centric content and customer success stories fearing that they will miss opportunities to capture top-of-the funnel leads. The team at Bedrock Data has seen great results doing precisely the opposite. 

In this week's episode of The Inbound Success Podcast, Bedrock Data VP of Marketing Zak Pines shares how the company's approach of creating content focused on product use cases and regularly publishing customer stories has fueled traffic while increasing the volume of qualified leads.