Nikki Nixon | #FlipMyFunnel
Some of the world's biggest brands have succeeded in large part due to their strong communities of brand evangelists. With limited resources, how can a scrappy startup build and scale a community?
In this week's episode of The Inbound Success Podcast, Nikki Nixon talks about building the #FlipMyFunnel community and what it took to take it from a small event sponsored by Terminus to a 7,000+ person movement focused on improving the effectiveness of B2B marketing, sales and customer success professionals.
From conferences and events, to a private Slack channel, blog contributor program, local meetups, and more, Nikki has built a variety of channels for community participation, all of which have contributed to the growth of FlipMyFunnel's passionate audience.
Listen to the podcast to learn how Nikki has grown the FlipMyFunnel community:
