Peter Norton | MOV-ology
Can you 10x your visitor-to-lead capture rates while dramatically lowering your cost per acquisition (CPA)? Seems too good to be true, but it's not...
This week on The Inbound Success Podcast, MOV-ology Co-Founder Peter Norton talks about his company's approach to addressing web form abandonment and how addressing this one stage in the funnel can make a major impact on marketing ROI.
Some highlights from our discussion include:
The idea for MOV-ology was inspired by shopping cart abandonment solutions. Peter and his co-founders realized that there are more web forms than shopping carts, but no web form abandonment solutions on the market.
MOV-ology's solution is simple to install, requiring a bit of Java Script pasted into the footer of your site.
Companies are using MOV-ology to view data on web form abandonment in real time and adjust their form structure and messaging.
MOV-ology's data shows that in many cases, longer forms with more fields actually produce higher conversion rates (counter to what marketers have long believed).
The company's data shows that for every 1,000 people who visit a page, 100 start to fill out a form, 40 fill in enough information to be "contactable," but only one person actually submits the form.
Form abandonment is higher on mobile devices than on desktop devices.
When SMS text messages are used to follow up on visitors who abandon web forms, engagement is typically in the 80-90% range.
Transparency is key when following up with visitors who abandon web forms.
One of MOV-ology's clients was able to double their sales and cut their cost per acquisition (CPA) in half simply by addressing web form abandonment.
MOV-ology's pricing is performance-based but starts at $99 per month.
Listen to the podcast to learn how MOV-ology's web form abandonment solution can help to increase your visitor-to-lead conversions and make an immediate impact on ROI.
