Stephanie Casstevens | IMPACT
How did an experienced inbound marketer help her company turn around their marketing results?
In this week's episode of The Inbound Success Podcast, I'm interviewing inbound marketing powerhouse Stephanie Casstevens. In my 10+ years as an agency owner and HubSpot partner, I've met few people with the experience, enthusiasm, and insight that Stephanie brings to the table and I'm excited to share the lessons learned from one of her top-performing campaigns.
Listen in to learn why a change in audience personas and a move away from talking about the company's product were the key to success, and get some actionable takeaways you can use to improve your next inbound marketing campaign:
