Paul Blamire | Atomic Reach

What does customer experience have to do with marketing? In the case of Atomic Reach, the answer is "everything."

In this week's episode of The Inbound Success Podcast, I'm interviewing Paul Blamire, the VP of Client Experience at fast-growing SaaS company Atomic Reach.

Our discussion centers around his work to understand the customer journey and solicit feedback, and how the insights he has uncovered have led to changes in the product roadmap, the company's positioning, and its overall marketing strategy.

For me, this was a fascinating look at marketing through a different lens, and a valuable reminder of just how much audience research and customer feedback really matter.

Listen to the podcast to hear more about how customer experience is driving growth at Atomic Reach: