Patrick Shea | Cybereason

Looking for creative approaches to getting in front of a difficult-to-reach C-suite audience?

On this week's episode of The Inbound Success Podcast, I'm interviewing Patrick Shea, the VP of Demand Generation at Boston-based Cybereason about how he fused a classic inbound marketing approach with account-based marketing and direct mail to reach and convert executive level buyers of the company's enterprise-level cyber security software solution.

Listen to the episode to learn how Patrick's ABM campaign increased lead conversions for Cybereason.