Michele Aymold | Parker Dewey

What are some quick, low cost ways to generate fresh content and leads if you are a startup marketer with a lean team?

On this week's episode of The Inbound Success Podcast, Parker Dewey VP of Marketing Michele Aymold shares what she's focused on as she takes the reigns of marketing for this fast growing Chicago area startup. In her case, she's applying lessons learned from her days running marketing for G2 Crowd and is using surveys to gather data on her audience and turn it into fresh content for the company while using lead nurturing funnels to keep Parker Dewey top of mind with survey respondents. 

Listen to the podcast to hear Michele's tips for using surveys to generate leads and hear more about the results she's gotten with this technique.