Martha Aviles | Talroo
Essential worker recruiting platform Talroo has been posting impressive growth, much of it fueled by a marketing strategy that revolves around telling customer stories. This year, the company is doubling down on the strategy and has a goal of producing dozens of new customer stories.
On this week’s episode, Talroo VP of Marketing Martha Aviles shares the details of how her team creates and promotes customer stories, and the impact they’ve had on the business.
Get the details on all of this, and more, in this week’s episode.
Resources from this episode:
Connect with Martha on LinkedIn
Visit the Talroo website
Martha and Kathleen recording this episode
Kathleen (00:23):
Welcome back to the inbound success podcast. I'm your host Kathleen Booth. And this week, my guest is Martha Aviles, who is the VP of Marketing for Talroo, welcome to the podcast, Martha.
Martha (00:35):
Hi Kathleen. Thanks for having me excited to be here.
Kathleen (00:38):
I'm psyched to talk to you. We have a good episode up ahead on customer stories and how you can use them in your marketing. But I wanna start out with a little bit of background on you and on the company. So can you just share a little bit about your story and also Talroo and what it is?
Martha (00:54):
Sure. Yeah. So my story, um, I've been doing marketing, um, for about 20 years, which makes me feel old. I graduated shortly after, uh, nine 11 and that.com bust. I was interning during the.com boom, which was awesome. But, um, yeah, so I've been doing this for quite some time, always in technology, a lot of different, uh, verticals, everything from semiconductors to networking marketplace, SaaS software, all of that. Um, after the pandemic, I became really fascinated about the future of work. And what would that look like? Cuz I knew that it up ended so many things. Um, and I found this company called Talroo hiring for a VP of marketing and they wanted us, or they wanted someone to build out a team and I was like, huh, this sounds pretty interesting. Uh, Talroo helps. Uh mid-market and enterprise companies hire, um, essential workers. So I think home Depot ups, FedEx, Amazon, everything from warehouse and logistics, call centers, CNAs, the whole gamut of essential workforces. We can help you build them. And I became fascinated with that technology and here we
Kathleen (02:06):
Are. Yeah. That is such an interesting area to be in right now with just the labor challenges that this country's having. And I imagine it's an exciting industry to be in for you
Martha (02:17):
Totally. It, it truly, truly is.
Kathleen (02:19):
Yeah. So you joined when
Martha (02:21):
Last July, so it's been about 13 months. Oh
Kathleen (02:25):
My gosh. Right in the middle of all the craziness too. <laugh> um, and, and since like you've been working on essentially growing, growing the company, growing the pipeline, growing the audience. Um, talk to me about when you first got there, like what, what were the objectives and how did you think about approaching them?
Martha (02:44):
Yeah, so we really didn't have any formal marketing process and they were hiring kind of sales and marketing to grow this business and this go to market team. And so my was to hire and build out the right team and make sure that marketing was one of the growth levers for the company. Um, and the reason I was so interested in your podcast and I've heard some of the episodes is, um, well, I'm really passionate about this space, but the customer stories piece, people love stories in general, people remember stories, right? You can talk about a lot of technical, very complex marketing things. And all of those things are important <laugh> but telling someone a really powerful, powerful story is what resonates, that's what people remember. Um, and so after building the team and understanding the business a little bit better, we were able to get some really great customer stories out there. And I hope we get to discuss those today.
Kathleen (03:43):
Yeah. Well, and I agree with you because I think any marketing strategy that puts the customer at the center and kind of makes them the hero is, is always a home run, right? It, when it's more about them than it is about you and easier said than done cuz people, I think marketers talk about that a lot, but then if you look at most company websites, it's, it's a lot of me, me, me, me, me. So <laugh>, um, I love that that's, what's driven results for you. So when you talk about customer stories, what do you mean in your case?
Martha (04:13):
I really mean how we helped companies hire essential workers and be the hero. So let me back up and say that one of my mentors once told me like your best marketers are your customers. And I was kind of like at the time I was pretty young and you know, hungry to like make a name for myself. And I was like, huh, how can my customers market? But as I've gotten older and more experience, it's absolutely true. Um, and we have, you mentioned it right? The pandemic forced so many companies. Um, and there's still a great like worker shortage of people that aren't on the front lines that help this economy, um, run right. Everything from nurses to your grocery store clerk, to, you know, people delivering packages. I mean, think about all the pipeline, supplying issues and people are like, I can't get this, that, whatever that thing is.
(05:03):
Um, and, and we help the recruiter, um, the hiring team, the talent acquisition person at the company, be the hero and make their lives easier because we help bill their candidate funnel, which is their biggest pain point, right. They can't find the workers or they don't get enough applications or, um, their applicants go dark on them. And on the applicant side, oftentimes people are like, we never hear back from companies. So we help fix all that friction and make sure that they can hear from the workers and get through the pipeline and, and all, and then fill their funnel. And when you make your customer's lives easier, they become super fans. If you will, <laugh> you know, and that's how we did it.
Kathleen (05:52):
So. And what, what format are you putting these stories in? Are these like written video audio? How are you doing it?
Martha (06:00):
So we've got several different formats actually. Um, we, uh, we've got written case studies that are on our resources page. We also have, uh, video case studies that are really powerful. We did one with Veho. I don't know if you've heard of Veho but they're like a, a unicorn delivery service they deliver for, um, oh, what is the gro? Oh, instead of ordering groceries, you order like get fresh or
Kathleen (06:27):
Instacart or
Martha (06:28):
Not, not Instacart, but it's one of those like, um, not a grocery delivery service, but it's like, oh, you can pick your meals for the week and they ship
Kathleen (06:36):
You your food. Oh yeah.
Martha (06:38):
Don't remember which one Uhhuh. Um, but we've done one for Veho. We've done one for Pizza Hut, Choctaw nation in, um, Oklahoma. They use this for recruiting everything from like casino workers to frontline hotel, hospitality workers to, uh, call center workers, like all kinds of, um, different frontline workers. So we've done video testimonials with them. Sometimes they do webinars with us. Webinars are really powerful because prospects and other customers can interact with the panelists if you will, and tell their story and how we help them hire. Um, so we kind of do 'em in different formats because I am a big believer in meeting your customers where they are and they live on different platforms and they wanna receive information differently. So you kind of have to serve a buffet if you will.
Kathleen (07:26):
<laugh> all right. I have a ton of questions. Yeah. So the first is that, you know, I found this it's interesting across a number of companies, you know, marketing always wants to spotlight the customer and do success stories and get testimonials and things like that. And, and then you have like the customer success folks who are like, okay, but we need to, you know, we need to be careful how much we ask of these people we need. And especially our best customers, cuz everybody wants something from them. Right? Like they want product feedback, they want testimonials. So I guess the first question is just like internally managing those relationships with customer success, with sales, with everybody else who wants access to the customer. How do you navigate that?
Martha (08:09):
Yeah, I think, uh, we try to be very cognizant about overtaxing the customer. Absolutely. Which is what the point you're trying to make. But I also think that, for example, in, um, Rob Dromgoole, he's the, like I forget his title, but like lead recruiter at Choctaw Nation, he's our super fan. He literally joined a webinar on Wednesday and posted about it on his LinkedIn and I reshared his post. And I said, thanks for being a super fan. He's like, why wouldn't I be, um, your customer service is second to none and your product is fantastic. And we send him gifts and we make sure that he feels the love. And um, we always ask very politely, like, can you help us with this? And he's always willing to help. We've also made his life a lot easier, meaning he has, has a lot more time on his plate to help be an advocate for us because we ha he has a pipeline full of candidates.
(09:01):
Right? So in his case, I would say I've never seen someone that is such a super fan and willing to put so much effort into it. But Rob has been great to us. And in the Veho case, for example, we make sure and Veho has been a fantastic customer and has done a video testimonial for us and, and all of that. But for example, when we shot that video, it was during a QBR. So they were coming to our office already to do a quarterly business review and we try to make it as efficient as possible and like make the most of their time and, and really make it as easy as we can on the customer. Something that we have on the marketing team or these guiding principles. And I tell my team, look, the customer comes first and like, how do we create intentional customer experiences? And so that means making the customer's time most efficient. And so we collaborate on our end to make sure that we don't look like a company. That's like, oh, a sales person is talking to them. And a CS person is talking to them and a marketing person is talking to them. And those people have clearly not.
Kathleen (09:56):
Yeah, the right. Hand's not talking to the left.
Martha (09:58):
<laugh> correct. So we spend a lot of time aligning and making it as efficient as we can. And then we also just treat our customers as well as we possibly can. We send them a ton of swag, free dinner, you know, whatever we need to do to make them feel the love.
Kathleen (10:12):
So when you go into a situation where, you know, you're gonna be extracting, let's say content from a customer for a customer story, you mentioned like you might have a customer come in for QBR. So, you know, you're gonna be meeting with this customer and you've already talked about how there's different types of content you've produced. And I don't know if you do it all for everybody or if it's certain formats for certain customers, but you mentioned video, uh, webinars written content. How do you think about like going into that time with the customer in order to get the most out of it? Cause I think this is one of those things that like, if you do it right, you, you wind up with a ton of material.
Martha (10:52):
Totally. So first we need to understand what this is, the customer wanna get out of it. So there are certain customers that maybe they don't have the strongest marketing arm and they can leverage a lot of this marketing material for their website and their promotion. Right. And we ask them because we have kind of this Ala Cart menu, here are all the things you can do with us. Everything from like giving us a quote on a press release, which is minimal effort. And I'm gonna say maximum effort is spending an hour with us on a webinar or creating a customer testimonial video where we go and shoot on site, like with Veho we shot at their warehouse and we shot during the QBR and we let them follow their lead because it really depends on how much time they have available and how open they are with their stakeholders and their brand to doing it.
Kathleen (11:42):
Does that make sense? So it's kind of a menu approach.
Martha (11:45):
Yeah. It's truly a menu approach and they, and we follow their lead.
Kathleen (11:49):
So sorry. And, and I don't, and I'm kind of like springing this on you a last minute, but do you look like, can you run down for me? What's in that menu again?
Martha (11:56):
Sure. It's everything from a customer quote in a press release, you could do a written case study, which is a, a low lift. Like we, we will write it for you. You get to review it, that sort of thing. You could do a testimonial video that's done like you and I are talking remote. You could record it at home. It's not like we're sending a video crew and going on site and you could do something where you're at a QBR and we're recording you. You could do something where we're at a QBR and we go onsite to your office or you are, you know, where we're watching you essential or essential workers. So for Veho, I'm gonna keep talking about that one. Cuz we just finished. Um, we had a crew of three people that came and, and did the filming and it was like a, it ended up being like a two and a half day shoot. But for Erin, our customer from Veho, we did it all in one day. Like to just use her time wisely. Um, you could do a webinar with us where, you know, with the webinar, it's probably two hours of live time, meaning we do a practice, dry run and then the actual live webinar and putting together slides. But we try to create as much content as we can and make it as easy as possible. Yeah. So those have been kind of all the different flavors thus far.
Kathleen (13:09):
Okay. Okay. I love that. Um, now let's get into some of the nitty gritty cuz this is where I like to go down my nerdy marketing rabbit holes. <laugh> um, let's talk about written case studies for a second or six customer stories because I feel like there are different schools of thought on this and I've seen some really amazing customer stories that are longer and more narrative and truly like stories. And then, you know, you, you hear sales teams say, just give me the one pager like yeah. Um, and so what, when you create written ones, what do those look like? How, how in depth are they?
Martha (13:43):
So we have a standard template. Um, <laugh> because we've done studies on like how much intention span do people have that sort of thing? Uh, there's a standard template of, there are about a page and a half long. Uh, and it's typically like, okay, talk about the customer problems, how to Talrooof, solve them. And then what parts of the story were key into, how is the recruiter more successful now or how is that talent acquisition team more successful now? Um, and they're very simple, uh, but they've been very effective because a lot of these, at least for our industries, they all have the same pain. So they're like, yeah, yeah, we get it. We can't find candidates, but like what have you done? Right. Right. And so it's worked really effectively for what we've done.
Kathleen (14:27):
Okay. And how about your video? Testimonials?
Martha (14:30):
Video testimonials are really, uh, dependent on the company and kind of what they're going for. They all share the same problems, but the, but that's more like we interview our customers and we wanna understand their story and to tell their story and how they found, Talroo and how Talroo made a difference. So the Pizza Hut testimonial versus the Veho testimonial, if you go and look at them, they're pretty different. It's the same message. We help them find workers. Um, but Pizza Hut really talks about their culture and how they're trying to retain their workers and how they've created a career ladder. And they're so glad that they can find good candidates because of taro and the Veho testimonial. For, for example, there's a ton of great quotes in that one. But um, Aaron, our customer over there said something like I'm gonna get this wrong. Um, but it was like before Talroo we had only hired 30 people, after Talroo we've hired 300.
Kathleen (15:21):
Wow.
Martha (15:22):
You know? And so like it, that, those very, depending on the story that the person wants to tell, I mean, I think it's almost like your podcast. I'm sure it depends on your guests that like follow their lead
Kathleen (15:32):
Totally. And where like, are you repurposing this content in different ways? Cuz I imagine like the odd, most obvious use case is putting it on the website. Right. Mm-hmm <affirmative> but are you using it in your social or like how, what are all the different channels that you're using this content?
Martha (15:47):
So that's a great question. We just recently, um, started repurposing it on um, LinkedIn and Instagram and we're trying to give it more legs. We actually got two interns from the university of Texas, uh, and they're taking, um, kind of pull quotes and making little shorts out of it. And we've also thought about doing like short little podcasts, either taking snippets from our webinars or these videos. We just haven't gotten there. <laugh>
Kathleen (16:15):
Yeah. Um, and how do you work with the sales team and, and to make these assets available for them?
Martha (16:24):
Yeah, well they are pivotal in flagging the right customers for us and saying, Hey, we have a great relationship with this customer customer. This customer's really happy stress out. And the customer success team does a wonderful job and that's why we get great reviews. Um, and then after the asset is ready to go, I mean, we shout it from the rooftops, the rooftops for us as teams. And we've got a weekly sales Roundup every Monday and they all know about it and we promote it everywhere. And then we also posted on our general channels because the company it's just awesome to see everyone from like finance, engineering, HR. It doesn't matter what department you work in. You get so excited when it like you understand why we do what we do. <affirmative> mm-hmm, <affirmative> when you're hearing it from the customer. So that's yeah. That's pretty much how we do it.
Kathleen (17:12):
Now. Are any of your customer stories gated?
Martha (17:15):
Nope. We don't gate them because it doesn't make sense to gate
Kathleen (17:19):
Them. I, I totally agree. But it's surprising how many companies do it. <laugh>
Martha (17:24):
No, it doesn't make sense for me to gate them. Like they're icing on the cake. We want people to hear about them.
Kathleen (17:30):
So when you taking a step back, when you think about customer stories, it's I, I I've been listening to you and it's interesting that there's like one dimension of them. That is the impact on the company. That is the customer. And then there's another dimension where you're very deliberately focused on the impact on the, the person, the user or the, the team of users. So I'd love to hear a little bit more about how you think about that, that balance.
Martha (17:55):
Yeah, I think, I mean, I think for anyone, if you, I, I'm just gonna talk in theory here for a minute. Um, if you're a highly engaged employee and you feel like you can be a hero at work, your company is gonna get better results from you, right? I mean, happy employees make happy customers. And I think about it the same way for our customers and, and our recruiters, right? So we're the talent acquisition team at the, at the talent acquisition team is bringing in more candidates. And the company at large is going to be able to bring in more revenue or not shut down stores. We had an example of a fast food franchise owner who had to shut her stores down. She had 10 locations, she had to shut her stores down. Um, I'm making stuff up here for example, but I think it was like early on Fridays, so she could physically clean them because she couldn't, she couldn't find staff like janitorial staff. Then she hired Talroo and it made a huge difference in her life. Right. Because she wasn't losing out on revenue. So we want to care about the person and the company. And I think that balance helps make it even more powerful because the person is going to be happier at work and gonna have more time to do other things that might be even more impactful for the business. It's almost like, let us worry about this and you can do other things with your time. Yeah.
Kathleen (19:20):
Right. Yeah. Yeah. That makes sense. And ultimately it's the person who's the buyer. Correct? Um, so that makes it pretty powerful. What, um, what's the pacing for you in terms of producing new customer stories? Do you have like a goal that you're trying to hit?
Martha (19:36):
Yes. 300 a year. No <laugh>
Kathleen (19:38):
Wow. Oh my gosh. That would be a little intimidating.
Martha (19:43):
I was teasing. I was tea. Um, ideally we would like, uh, at least one written case study a month and then we try to do one of the big video case studies a quarter. We also have one webinar a month. Not all webinars include customers, but when we can get a customer, we do
Kathleen (20:00):
So. Okay. Two following questions to that. The first is, um, the video you, you referred to like one big video, one and earlier you said there's two different ways you do the video case studies. One is like a zoom conversation and then the other would be, it sounds like sometimes you might even bring a video crew on site.
Martha (20:17):
Yes. A production crew. Okay. Big video. The big video. I mean a production crew, the zoom video conversations. We actually use Testimonial Hero. I don't know if you've heard of them. Um,
Kathleen (20:28):
But now I'm Googling them as we talk. <laugh>
Martha (20:32):
Testimonial Hero is really easy to do. And I would do an unlimited amount of Testimonial Heroes if I had an unlimited amount of customers to do them. So I don't have like a limit on those because it's just so easy for the customer.
Kathleen (20:44):
Oh my gosh. It's so funny because the guy that's on the homepage of their website is somebody I know <laugh>,
Martha (20:52):
That's hilarious.
Kathleen (20:54):
The, the customer testimonial. Yeah. That's awesome. Um, well I'm definitely gonna look into that. That's a really cool tip. Um, okay. And so then my next question is really around, um, impact. So can you talk like the whole, this whole conversation started because you were talking about how customer stories have really helped to drive your growth. So walk me through how you're tracking the influence they have and, and what that influence has been.
Martha (21:22):
Yeah. So anytime it's difficult to track, um, brand awareness, right? That's something that all marketers have been trying to crack that code <laugh> for a long, long time share a voice in the market. I know that there are tools out there. I know that there's different ways to slice and DT it. Um, but here's, here's what we do at tell R one, uh, we definitely track number of deals, uh, driven by marketing as a subset of that. I'm able to see through, um, our marketing attribution model, what people clicked on, on the website, what they visited, that sort of thing. I also anecdotally hear from the sales team that obviously the customers love, um, the testimonials, but for the board, for example, I just report number of, um, organic Talroo searches on being in, in Google. And since we started doing these, so we started doing them in 2022. So this year we did not do any last year. I was still kind of building the team and hiring people, our brand searches. So people searching for Talroo in their search has grown 200% in the last, there could be a variety of factors for that. Absolutely. Um, we sponsor the Austin FC soccer team and
Kathleen (22:43):
Oh, that's fun.
Martha (22:44):
Yeah. Our brand is, is there at the stadium. So that could be a contributing factor. Um, but I think one of the biggest things for awareness digitally have to be these customer stories and 200% is not something to sneeze at. You know, I mean, like, uh, uh, I'm definitely impressed with that. And so yeah, that's how we, that's how we track that growth.
Kathleen (23:06):
Any sense of how it's contributing to pipeline or, or customer acquisition.
Martha (23:12):
Um, other than I know that people visit the customer stories on our resource resource page. No, like if you, if you want like a specific dollar amount. Yeah,
Kathleen (23:21):
Yeah, no, that's
Martha (23:22):
I know my total pipeline contribution, but it's a, we have like multichannel approach. So it wouldn't be fair to just say
Kathleen (23:29):
The case studies were the thing that did it. <laugh> right. Yeah. Um, okay. So what advice do you have for somebody who's maybe doing some case studies and testimonials, but wants to like take it to the next level? Any, any lessons learned from your experience?
Martha (23:49):
Yeah. I mean, I think, I mean, we're coming full circle here. I think we've both said this. Talk to your customers, talk to your customers and understand your customers. I listen to at least, uh, six discovery calls a week. So our sales team uses gong and I am always listening to discovery calls. There's a ton of insight there, make sure to understand their pain points and then talk to them about it. Right. People are happy to talk about what is bothering them, what keeps them up at night, why their job is difficult. And if you're solving for that and then helping them look like a hero it's, it's not easy, but it's simple. I think there's a difference between simple and easy. Um, yeah, so I'm not gonna say it's easy, but it it's simple. <laugh>
Kathleen (24:36):
Yeah. You know? Yeah. All right. Well, we're gonna shift gears cuz I have a couple questions. I always ask people at the end of the podcast and I'd love to hear your responses. First one is, you know, digital marketing evolves so quickly, whether it's platform changes or tech changes or regulatory things that influence it. And the thing I hear from a lot of marketers is just that it's, it's a lot, right? It's it's like drinking from a fire hose trying to keep up with everything. So how do you personally stay up to date on all of that?
Martha (25:02):
Yeah, so I saw that, um, I saw that in your questions, um, a couple different ways. One, I have an amazing, really strong team of some people are very young marketers, but they keep up with things and teach are teaching me things all the time. And sometimes I feel like the dinosaur, but I love learning from them. Right. Even the interns that I was mentioning, like, they're, I'm gonna say they're like a network, all of 'em or like a network effect of like, Hey, have you heard of this? Have you heard of that? We're definitely a culture of like collaboration and ideation. So that's super helpful. There are lots of fantastic groups on LinkedIn that I, I, um, I'm a part of, I'm also a part of pavilion. Pavilion has been super helpful. Um, and all the marketing groups, um, there, there's also a couple companies that they're gonna, I don't work for them and this is not like sponsored.
(25:54):
But, um, if you Directive is an agency that I've worked with in the past and directive is a wonderful agency and they put out great content and drift is another, um, just a great content provider. So there's a, it's funny cuz I'm a marketer, but I'll sign up for a lot of gated content that's out there or companies that I know put out great content and I'm making sure that I, I read all that and then podcasts, I'm a gardener. Like I love to garden. And what I'm doing when I'm gardening is listening to podcasts and it's either true crime or marketing. That's pretty,
Kathleen (26:26):
I know, I love listening to podcasts when I vacuum in grocery shop. Those are my two things <laugh>
Martha (26:31):
All right. Well then yeah, you just multitasking. So yeah.
Kathleen (26:34):
Well and fun fact, I've had Garrett Merguth from Directive on as a guest. Oh. So if you're listening and you wanna learn more about them, check out Google that and you can find that, that episode. And I also interviewed Dave Gerhart when he was the head of marketing at Drift. So lots of, uh, like prior podcast interview connections there in that response. That's great. Um, but alright, second question. And you might have already answered this, but maybe not. Um, which is, you know, obviously this podcast is all about inbound marketing and I define that as anything that naturally attracts the right customer to you. So with that, as the definition, is there a particular person or company that you think is really setting the standard for what it means to be a great inbound marketer today?
Martha (27:16):
Yeah. So I am fortunate enough to have a marketing advisor here to Talroo his name is Kyle Lacey. He was the SVP at Seismic. Um, I think Seismic does a really great job, but I would just say, I meet with Kyle weekly and he's great on, we kind of lean on each other and push on each other of like, are we thinking about things the right way? How do we make sure this inbound thing works? How do you invest in brand appropriately? Um, because again, it's hard to measure, right. But how do you make sure that you're growing the business and still investing in brand? So yeah, I gotta, I gotta give a lot of, uh, a lot of props to Kyle cuz he really helps me tremendously.
Kathleen (27:57):
Yeah. I had the opportunity to meet Kyle through Pavilion where I'm also a member. And um, I know we have a lot of crossover here. <laugh>
Martha (28:06):
I see that Kathleen, I don't know how we haven't met before.
Kathleen (28:07):
I know. And, and fun fact when I, whenever in my last couple roles, whenever I needed to reference like a really great website, cuz that's, I feel like that's a question that always comes up. What's a website you really like, right. Marketers, always talking about that. I always went to Lessonly. I just thought they had the most fantastic website. Wow. Um, I was kind of sad when they got acquired by seismic because then the website got deprecated. Um, cuz it was just so good. It was so good. Everything from the design to the copy and Kyle is just such a brilliant marketer, so totally, you know, two thumbs up to the, to the Kyle reference.
Martha (28:43):
Yeah. I totally agree. Lessonly was a great website. That's how I felt about Rackspace like a decade ago. I don't know if you, uh, when they first like launched all their like fanatical, uh, customer service and all of that at the time. I think that was like 2012. Oh my God. That is like a decade ago. <laugh> well, but like you
Kathleen (29:04):
Keep saying you're old and all I'm gonna say is I'm older than you <laugh> <laugh> so I know it's all relative.
Martha (29:10):
<laugh> yeah. It's all relative. Um, but yeah, there were definitely times in my life where I was like, oh, that company and yeah, lesson Lee was one of those and they did a great job with so many things and Kyle, a blessing, like I don't know how our paths crossed, but yeah, I get to meet with Kyle weekly and I feel very fortunate.
Kathleen (29:27):
Lucky you is what I will say. Alright, well that brings us to the end of our time. And so before we wrap up, um, if somebody has a question for you or wants to connect or learn more about what is the best way for them, them to do that?
Martha (29:43):
Sure. I mean, LinkedIn is the best way to connect with me probably. Um, Martha ales, it's A V I L E S you'll see, on the VP of Marketing at Talroo and then Talroo.com. Go check out our website. The customer stories are amazing. I can't say good enough things about them and uh, yeah, it's been wonderful to meet you. I'm glad we finally connected.
Kathleen (30:01):
I know.
Martha (30:02):
Great. I feel like we know a lot of the
Kathleen (30:03):
Same people. What took us so long, right? <laugh> well, I love that. All right. If you're listening and you wanna check out any of those links, I'm gonna put them all in the show notes, which are available at kathleen-booth.com. And if you know somebody else, who's doing amazing marketing work. Send me a tweet at @Kathleenlbooth because I would love to make them my next guest on the show. That's it for this week. Thanks Martha. This was a ton of fun. And I feel like now we, we can check the box that we got to meet <laugh>
Martha (30:30):
Yeah. Now I'll be like, Hey Kathleen Booth, I met
Kathleen (30:33):
Now we're gonna see each other everywhere is what's gonna happen. <laugh>
Martha (30:36):
I know for sure. Well, I hope you have a wonderful weekend, Kathleen.
Kathleen (30:38):
Thanks you too, Martha.
