Mark Rogers | The Daily Carnage
How did the team at Carney grow the wildly successful Daily Carnage newsletter from just 275 subscribers to 11,000 subscribers in 18 months?
This week on The Inbound Success Podcast, Carney Marketing Director Mark Rogers shares insider details on how he built The Daily Carnage and grew it to one of the most successful email newsletters in the marketing industry.
Some highlights from our discussion include:
Mark started The Daily Carnage in 2017 and grew it from 200 to 11,000 subscribers in its first year and a half.
There are just three staff members that work on the project, which is a daily newsletter, in addition to their other responsibilities.
The Daily Carnage's brand voice is distinctive and edgy, which sets them apart from other marketing email newsletters and has attracted a loyal subscriber following.
Early on, Mark used Facebook ads to grow The Daily Carnage subscriber base. He began with simple demographic targeting, then moved to look alike audiences.
In addition, Mark made a practice of notifying anyone mentioned in the newsletter or anyone whose content they shared. This got them several high value backlinks and spurred organic growth.
When the newsletter first launched, it contained almost entirely curated content from well known marketing thought leaders. Over time, Mark began to include more of Carney's content.
The team at Carney tries to limit each edition of the newsletter to around 700 words.
Carney has a subscriber reengagement campaign that is triggered when someone has not opened 20 emails in a row.
The Daily Carnage's open rate averages 30% and its click through rate is 4.5%.
Carney's team of three Daily Carnage staffers spend about four hours per day on the newsletter.
The team uses an internal Slack channel to share articles of interest and determine what will go into the newsletter each day.
The newsletter has generated nine new clients for Carney in the past year.
Listen to the podcast to learn the secrets behind The Daily Carnage's explosive growth.
