Kristin Zhivago | Marketing expert, author

What's the easiest way for marketers to uncover insights to inform your marketing strategies while also creating buy-in with the C-suite?

On this week's episode of The Inbound Success Podcast, marketing expert and author Kristin Zhivago shares her tried and true process for conducting customer interviews and distilling the insights she gains into actionable marketing strategies - all while gaining the trust and buy-in of her C-level clients.

Kristin's exact strategy is provided in detail in her book  Roadmap to Revenue, How to Sell the Way Your Customers Want to Buy, but you can get the CliffsNotes version here!

Listen to the podcast to get step-by-step instructions for carrying out customer interviews (not to be confused with buyer persona interviews!) and learn how the results can transform your business.