Katie Stavely | Mautic

How can a challenger brand take on the established players in one of the most competitive verticals - marketing technology - without simply outspending them on marketing?

In this week's episode of The Inbound Success Podcast, Mautic VP of Marketing Katie Stavely talks about the company's approach to expanding awareness of the company's open marketing cloud suite of products. From leveraging the power of Mautic's committed community of brand loyalists, to maintaining a laser focus on the needs of users and ensuring that the company's brand messaging and content is truly authentic (or, as she says, "speaks native marketer"), Katie shares insights into what is driving Mautic's growth.

Listen to the podcast to learn more about the strategies Mautic is using to take on the industry leaders in the martech space: