Frank Gruber | TechCo

There's been lots of talk lately about why brands should think like, and even become, media companies. But how do you actually build a media company?

This week on The Inbound Success Podcast, Frank Gruber shares the story of how he created Tech Cocktail and eventually transformed it into TechCo, a startup-focused media company that was recently acquired.

From how to develop and grow and events business to the best way to build a robust content engine and strategies for building an audience, Frank covers in detail the strategies and tactics he used to transform TechCo from a scrappy grass roots network of startup founders into a thriving media business.

Listen to the podcast to learn more about Frank's journey with TechCo and what he advised the big brands that he consults with today on when it comes to thinking like a media company.