Elle Morgan | Woopra

How did SaaS startup Woopra increase lead to customer conversion rates while also shortening their sales cycle and improving the efficiency of the sales team?

This week on The Inbound Success Podcast, Woopra Head of Partnerships Elle Morgan shares the company's product qualified lead model and breaks down specifically what a PQL is, how it differs from an MQL, and the specific behavioral indicators that Woopra evaluates to determine whether its leads qualify as PQLs. 

Listen to the podcast to learn more about building a product qualified lead model, nurturing PQLs, and how this approach can improve sales and marketing alignment.