Anna Nardone | Chesapeake Eye Care & Laser Center

Sometimes, the quickest way to drive inbound marketing results is by leveraging someone else's audience. This strategy, known as "influencer marketing," is precisely what enabled Anna Nardone to deliver tremendous ROI on a small budget.

Anna, who is the CMO of Chesapeake Eye Care & Laser Center and One Vision Eye Partners, wanted to increase bookings for LASIK surgery and had a very specific audience she wanted to reach. By partnering with a local influencer, she was able to dramatically increase the campaign's reach and book over $50,000 in new revenue in just a few months.

Listen to the episode here to learn how Anna's influencer marketing strategy made her campaign such a success.